3 ‘Famous’ Productized Services from X (Twitter)

A new breed of productized services has emerged in the last 10-15 years on Twitter, leveraging the platform's reach and engagement to rapidly scale to 7-figure businesses. (These accounts have helped inspire us to start ProductizedHQ!)

Three standout examples are DesignJoy, Baked Design Studio, and Pentaclay. Let's dive into what makes these services unique and how they achieved such impressive growth through Twitter.

DesignJoy: Unlimited Design for a Flat Monthly Fee

DesignJoy, founded by designer Brett Williams, offers unlimited design services to clients for a fixed monthly price, starting at $5,000 per month. (In my opinion, this was the OG of Productized Design on Twitter.) This covers web and mobile app design, branding, and maybe even Framer development. The simplicity and value of the offering has attracted over 120 clients, propelling DesignJoy to $120k in monthly recurring revenue (MRR).

What's most remarkable is how capital efficient the business is. Brett runs DesignJoy completely on his own, with monthly operating costs of only $275 (plus Stripe fees). He has taken no outside investment, bootstrapping the business to over $1 million in annual revenue.

Twitter has been instrumental to DesignJoy's success. Brett actively shares his journey, lessons learned, and revenue milestones on Twitter. This transparency has earned him a large following of indie hackers and entrepreneurs. When he announces new client slots, they are quickly snatched up. He also uses Twitter to source new clients, tweeting about the importance of design and offering free advice and design reviews.

My guess at what sets DesignJoy Apart - It feels like Brett was the first to really share numbers publicly, he goes out of his way to share his opinions, and has built a community of thoughtful repliers. Additionally, he has some interesting takes, which keep his posts viral and front-of-mind - One I always think back to:

Baked Design Studio: Bespoke Design Roasts

Baked Design Studio puts a unique spin on productized design. In addition to traditional web and mobile app design services, they are known for their "design roasts" - free, no-holds-barred critiques of indie hacker landing pages and products. These roasts, done publicly on Twitter, showcase Baked's design chops while providing immense value to recipients.

The roasts were key to establishing Baked's credibility when they launched. By "designing in public" for a month before introducing paid services, founder Nick demonstrated Baked's skills and built a loyal community. This led to landing their first paying customer within 5 minutes of launching. Baked has continued scaling through Twitter, growing from 0 to 6000+ followers in under 5 months.

Baked's core offering spans web and mobile app design, branding, and Framer development. They productize this into different monthly plans, with their "Pro" plan being the most popular. Pricing is not public, but is likely in the same ballpark as DesignJoy given the similar scope of services.

My guess at what sets Baked Apart - Unique design taste. They’ve been around a while now, and it feels like you can almost ‘feel’ a website that has worked with Baked.design, they’ve managed to keep a consistent brand, despite hiring new employees to scale.

Pentaclay: High-Converting Landing Pages at Scale

Pentaclay, run by founder Erfan, specializes in designing high-converting landing pages for startups and indie hackers. What sets Pentaclay apart is their ability to deliver results at scale, with a streamlined process that allows them to design landing pages for as low as $149. (Similar to how Baked Design started with lower pricing.)

Erfan has grown Pentaclay almost entirely through Twitter. He frequently shares insights on landing page best practices, engaging with the indie hacker community. When he opens up new client slots, he announces it on Twitter, often selling out within hours.

Pentaclay's revenue growth has been impressive. In February 2024, Erfan shared that they had gone from $0 to $3,843 in less than 90 days. He has continued to raise prices as demand increases, going from $97 to $149 to $197 per landing page.

To further scale the business, Erfan has expanded to other platforms like Reddit. He shares case studies and offers landing page design services on subreddits like r/Entrepreneur and r/EntrepreneurRideAlong. This has helped diversify Pentaclay's client base beyond Twitter.

My guess at what sets Erfan apart - He niched down early. Pentaclay offers logo design, wireframing, design systems, and plenty of other services. Trying to pitch all of these, compared to ‘just’ a landing page design is an easier sell.

It’s incredible to see how far Pentaclay has come in just a few months.

The Productized Service Playbook

Looking across DesignJoy, Baked, and Pentaclay, common patterns emerge in how they leveraged Twitter:

Building in public - Openly sharing their journey, lessons, and revenue numbers

Providing upfront value - Offering free advice, design reviews, and landing page tips

Engaging with the community - Becoming a trusted voice in the indie hacker/entrepreneur space

Crafting a compelling offer - Productizing their service into simple, high-value packages

Launching to an existing audience - Tapping into their Twitter following to book out client slots quickly

This "productized service playbook" has been used to great effect by other Twitter-native businesses like Audience Ops (content marketing) and Minimalist Designs (UI/UX design). By combining a valuable, streamlined service with the reach and trust that can be built on Twitter, indie hackers are building meaningful businesses at record speeds.

The rise of productized services on Twitter reveals a new path to revenue for solo founders and creative professionals. With a great offering, a smart pricing model, and a knack for building in public, you can launch and scale a business faster than ever before. DesignJoy, Baked, and Pentaclay are leading the charge - who will be next?