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Reply Two
Reply Two is a newsletter operations service handling everything except writing. Send a draft and consider it done. Scales with your success.
Reply Two
Service Overview of Reply Two
You want to grow your newsletter and focus on creating great content, but find yourself bogged down by the operational side of things. Tasks like formatting, QA checks, scheduling, managing deliverability, setting up automations, and ensuring compliance take up too much time and energy, slowing down your growth.
Reply Two acts as your dedicated newsletter operations team. They handle everything involved in getting your newsletter published, except writing the content itself. You simply provide your draft, and they prepare it for sending, ensuring it's optimized and error-free. This allows you to reclaim your time and focus solely on creating valuable content for your audience, while they manage the technical complexities behind the scenes.
Pricing of Reply Two
Reply Two offers three distinct monthly plans:
- Enough ($299/mo): Designed for early-stage newsletters, this plan includes 1 send per week (4 per month), 1 template customization, 1 list managed, 5 automations, and overnight service.
- More ($499/mo): Suited for fast-growing publications, offering 2 sends per week (8 per month), 2 template customizations, 2 lists managed, 10 automations, 1 ESP setup/migration, A/B testing, and both overnight and same-day service.
- Most ($999/mo): Aimed at scaling newsletters, providing unlimited sends, custom templates, unlimited lists, unlimited automations, 1 ESP setup/migration, A/B testing, paid acquisition ad setup/optimization, first-party analytics, and priority (overnight and same-day) service. All plans include a 100% Delight Guarantee, performance tracking, compliance management, and support multiple ESPs. Add-ons are available for extra services.
Key Features of Reply Two
- Newsletter production (formatting, QA, scheduling)
- ESP setup, migration, and management (Supports Mailchimp, Kit, Beehiiv, Substack, Brevo, etc.)
- Automation setup and management
- Deliverability and compliance management (DNS, DMARC, CAN-SPAM, GDPR)
- Performance tracking and growth insights
Unique Value Proposition of Reply Two
Reply Two offers a focused, productized service that takes all newsletter operations off your plate except content writing. You benefit from expert handling of technical details, compliance, and optimization with predictable pricing and a satisfaction guarantee, allowing you to scale efficiently.
Who Reply Two is For
This service targets newsletter creators at different growth stages. The tiered pricing suits:
- Early-stage creators needing basic operational support ('Enough' plan).
- Creators with fast-growing lists needing more frequent sends and optimization ('More' plan).
- Established newsletter businesses looking to scale significantly and potentially use paid acquisition ('Most' plan). The focus on handling operations suggests it's ideal for creators who want to focus purely on content without managing the technical aspects.